Why are complaint strategies required?

Customer devotion is vital for every business. Maintaining your current customers can be much more profitable than finding new ones. To maintain this brand-customer relationship, you need to be able to handle complaints effectively, have useful feedback from them and friendly service improvement policies and practices.

Up to 90% of consumers admit that they would repurchase from a company if their complaint was handled in a professional manner. Training people’s organization on complaint strategies can contribute to the importance of customer satisfaction & to the growth of the organization.